Ace is the place with the helpful hardware folks. Dude wouldn’t it be crazy if I wrote that? ….Naw but I really enjoyed working on a brand with a voice I consider to be in my Midwestern working-class wheelhouse. And they even like puns. It’s not the most groundbreaking work out there, but boy-oh-boy do them grills look nice. Shoutouts Dave Petti for being my creative papa, and always pushing for better.
DISCLAIMER: The script was basically already there from previous years with a little tweaking. So for Rach and I, this one was more about executing a new visual style that plucks at the heartstings with sincerity, which was kinda easy with these amazing lil kids.