Comfortably Weird.
There’s a lot of pressure to hide your inner weirdness, lest you be judged for being yourself. Screw that. It’s time to embrace your quirks, and walk around in shoes as comfortably weird as you are.
EXTREME WEIRD MAKEOVER
Move over, Ty Pennington. This social listening campaign finds those who have yet to be comfortably weird in their own shoes, and gives them the confidence to strut their strange with a surprise in-person makeover. Let’s give the weirdos what they need to shine, including a custom made pair of Crocs as unique as they are.
Weird America
There are pockets of weirdness all across the US. Let’s explore the strangest subcultures, outsider artists, cuisines and traditions in this traveling digital docu-series, hosted by Matty Matheson.
The Weird Album
Did you know the Weeknd is really into Ska? Or that Andre 3000 has been popping up at open mics to play the flute? We’re in the record biz now, and our first pressing is a compilation of all the artists you know, doing the music you don’t. These aren’t just covers, these songs are the unexplored passions of artists who until now have been trapped in their genre.
Crocs X Spotify Present:
Weird Music Wednesdays
It’s time to create a home for all the weird ass music that exists in the world. This live streaming channel includes rotating hosts from artists to music critics like Weird Al, Narduar the Human Serviette, Zack Fox, and more who curate the strangest music from the past and present.
Let’s See ur Strange
Show the world your weird self with this in-store photo booth which connects to your social. The weirdest shots each day will be posted to Crocs social channels.
[ Here is a Crocs Rap I made that is unrelated to this campaign, but is kind of funny. ]